Why Do We Need It And How Does It Work ?
Search engine optimization has become a critical part of the business marketing mix. Companies attempting to compete in the market today face the challenge of displaying their sites and offerings to as many targeted consumers as possible.
Applying efforts to targeted marketing strategies such as search engine optimization allows companies to spend money on reaching customers that have a much higher likelihood of buying their services and avoids wastage. Targeted marketing and careful tracking of these marketing efforts ensure a business is as effective as possible in maximizing return for its marketing spend.
Today’s consumer society uses the internet to find the businesses and services they need. Be it plumbers or accountants, the search more often than not starts online. The main mechanisms available for finding sites are the search engines. Search engines such as Google have become the primary means by which consumers find and compare products and services.
Due to the extensive reliance on the search engines, search engine marketing has become the most targeted and traceable marketing tool available.
Search engine marketing allows a business to display a site to consumers performing searches related to their business, while using the correct reporting tools allows a business to track exactly how many users are visiting their site and which search terms led them to it.