Email marketing. Spam. Same thing to a lot of people, and yet it continues to be a very cost-effective marketing medium, especially for customer retention. We’re pretty handy at it, and we know how to measure its impact too. For example, a direct email marketing campaign we recently designed achieved an open rate of 34%, a click through rate of 31% and a conversion rate of 6.75%, even though the address list hadn’t been used or cleaned for over a year.
It’s easy to forget direct email as a marketing medium, with the exciting lights of Twitter and Facebook grabbing your attention; but email is regularly shown to be a more effective sales medium than social media. Not only that, but it costs very little – build your own list, use well-designed emails and use the right software to send them. None of that costs the earth, but it could be one of the biggest sources of business for your company.
Whether you are sending marketing emails or a regular newsletter, we can help you get the best from your emails with our direct email marketing solution :